Caroline in the City is a travel blog devoted to escaping the “real world” of corporate grind for a life of travel. Founded in March 2009, I used Caroline in the City to document my travels throughout my home in the American South as well as elsewhere in the world. Following a summer volunteering in Thailand and sailing in Croatia, I decided that I wanted to travel full time. In 2011, I left to spend the year on a working holiday visa in Australia. Since then I’ve been seeking ways to share with other “hopelessly lost” twenty-somethings how to travel full time and work on the road.
Caroline in the City readers are discerning travelers on a budget. I seek out local experiences whenever possible. The readers of this blog are similarly minded, primarily from the US, the United Kingdom, Australia, Canada, and India, in their twenties and thirties. Some have even been motivated to go on working holidays of their own.
- 8+ years of blogging
- 3,500+ Twitter followers
- 1,800+ Facebook fans
- 2,000+ Pinterest followers
- 1200+ Instagram followers
- 11,000 page views per month
- 9,000 unique page views per month
- Domain Authority of 34
Caroline in the City Readers Love
- working holidays and working abroad
- backpacking and budget travel
- thoughtful budget and millennial travel
- arts and culture
- local cuisine
- independent tour companies
- volunteering and responsible travel
- hostels and unique accommodation options
Caroline in the City readers hail from all over the world, but are primarily located in the United States (37%), United Kingdom (8%), Australia (8%), Singapore (7%) and Malaysia (7%), followed closely by Canada, Germany, India, Philippines and France. Readers are primarily female and college educated, ranging in age from 18-35.
Why Work with Caroline in the City?
1. Commitment to Content: I am a social media freak, constantly on Twitter, Pinterest, Snapchat, and Instagram, much to the dismay of my friends and family. I use personalized hashtags and metrics to track audience engagement. My social media work has been featured by various Instagram accounts and I’ve been a guest pinner for the popular Pin Up Live event on Pinterest.
2. Turning Experiences into Stories: I enjoy taking an experience and creating a unique post from it. Getting out of my comfort zone brings out the best blog posts and is an underlying theme for my blog. For example, I went on an Outback tour in Australia, which involved camping in the dirt and hiking Kings Canyon. It shook my city girl personality to the core, but in a good way. I can also take something away that other bloggers might not.
3. Experience with the Industry: I’ve been blogging for many years, since the beginnings of the travel blogging industry, yet am constantly learning new things and meeting new people. I have worked with many different companies, including tour operators, hostels and travel gear companies. I do my best to promote these brands as much as possible and provide each one with a case study after their post or tweets have been live for a few weeks.
4. Writing for the 18-35 Demographic: I write for the audience I know best, my own age group, the post-graduates. Given the state of the economy, more and more young people are choosing to travel for extended periods of time rather than to approach the daunting job market. I use my blog as a tool to show them how to make that possible.
5. Reputation for Excellence: I’ve been featured on National Geographic Travel, AFAR Magazine and am a proud member of the Professional Travel Bloggers Association and the Society of American Travel Writers. I was named by Southern Living as one of 30 Southern Bloggers to Watch in 2015.
I’ve worked with many accommodations, tour operators and PR professionals in the past three years through reviews, giveaways, and promotion through social media. I only work with brands I’m passionate about and that share the same goals and beliefs as I do. I’m available for press trips, social media campaigns, brand ambassadorships, speaking engagements, and blogger outreach consulting.
Honors, Mentions, and Memberships
- Member, Society of American Travel Writers
- Member, Professional Travel Bloggers Association
- Guest Pinner, Pin-Up Live
- Featured Instagram, Explore Canada, Louisiana Travel, and Trover
- AFAR, Featured Traveler: Caroline Eubanks
- Travel Junkette, Best Female Travel Blogs for 2014
- Chillisauce, Top 100 Travellers to Follow on Social Media for 2014
- Southern Living, 30 Southern Bloggers to Follow in 2015
- First Site Guide, Best Travel Blogs to Follow in 2015
- Wimdu, Expert Tips for Oktoberfest 2015
- USA Today Road Warriors Voices, Travel pros share their tips for passing the time on long flights
- Lonely Planet, LP Pathfinders top Instagrams from September 2015
- USA Today Road Warriors Voices, These are the best hotel-booking hacks, according to travel bloggers
- USA Today Road Warriors Voices, 7 ways to stay safe while you’re on the road, according to travel bloggers
- USA Today Road Warrior Voices, Travel bloggers share their most epic mistakes from the road
- National Geographic Traveler, I Heart My City: Caroline’s Atlanta
- Travel + Leisure, The Best Cities in North America
- First Coast News Jacksonville, “The Chat”
- Travel Blog Success, Member of the Month: December 2017
- CNBC, 6 simple tips for saving money when you travel
- Refinery 29, Where would you go if your next trip was your last?
- Speaker, Travel Industry Exchange 2015, “How to Find and Work with Travel Bloggers”
- Panelist, New York Times Travel Show 2016, “Working with Travel Bloggers”
- Guest Instructor, Southeastern Tourism Society Marketing College 2016, “Exploring Press Trips”
- Panelist, Going Digital: The Future of Travel Brands, General Assembly
- Panelist, Georgia Governor’s Conference on Tourism 2016, “Fly High into Digital PR: Tips on Pitching in the Digital Age”
- Panelist, Mississippi Governor’s Conference on Tourism 2016, “Working with Media 2.0”
Press Trips and Destination Partnerships
I’ve worked on a number of campaigns, both hosted and ones I created, and press trips over the years, so here are just a few.
- Visit Portugal and Porto e Norte, September 2012
- Austria and Germany, October 2012
- Viator, Fat Tire Bike Tours, Hostelworld, Mike’s Bike Tours, PLUS Hostels, Wombats Hostels
- Ultimate Florida Road Trip, April 2013
- St. Augustine and Historic Coast, East Coast Paddle, Florida’s Space Coast, Visit Fort Lauderdale, Everglades International Hostel, Florida Keys and Key West
- Turkey, September 2013
- BusAbout, Hostelworld, Urban Adventures, #bunk Istanbul, Royal Balloon, Taskonaklar Boutique Hotel
- Tourism Malaysia, October 2014
- Visit San Antonio, December 2015
- Dominican Republic Ministry of Tourism, April 2016
- Fathom Cruise Line, April 2016
- Esotouric Tours, Los Angeles, California
- Groovy Grape Getaways, Adelaide, Australia
- Mike’s Bike Tours, Munich, Germany
- Fat Tire Bike Tours, Berlin, Germany
- Viator Tour Reviews
- Sound of Music Tour, Salzburg, Austria
- Berlin Underground, Berlin Germany
- Dresden Day Trip, Dresden, Germany
- Urban Adventures, Worldwide
- BusAbout, Turkey
- Royal Balloon, Cappadocia, Turkey
- Walk Melbourne, Melbourne, Australia
- On Location Tours, New York City, New York
- #Tweet2Toronto with Megabus
- Megabus, Visit Charlotte, Capital Hostel
- Ozzie Pozzie Hostel, Port Macquarie, Australia
- Backpack Oz and Guest House, Adelaide, Australia
- Ongoing partnership with Hostelworld
- PLUS Hostels Berlin, Berlin, Germany
- Charleston’s Not So Hostel, Charleston, South Carolina
- Wombats Hostel, Vienna, Austria
- Taskonaklar Hotel, Cappadocia, Turkey
- Ongoing partnership with AsiaRooms
- Tune Hotel, Melbourne, Australia
- Barnsley Resort, Adairsville, Georgia
- Hotel Emma, San Antonio, Texas
Sponsorships and Partnerships
- Adventure Ambassador with ExOfficio Clothing, 2012
- AFAR Ambassador, 2012-2013
- Loews Hotels’ Ultimate Southern Road Trip, May 2016
You can view my Press Kit below. If you have any specific questions for me, email me at caroline [at] carolineinthecityblog [dot] com.